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By Lukasz Bogucki

ISBN-10: 3631661975

ISBN-13: 9783631661970

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Extra info for Areas and Methods of Audiovisual Translation Research

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It is akin to live subtitling, but must involve synchronisation with the music, and may also be interlingual. Surtitles, like any captions, aim at unobtrusiveness, conveying a maximum of information with a minimum of cognitive effort on the part of the audience. 30 Areas and Methods of Audiovisual Translation Research Mateo (200 l ) notes that surtitling audience is bipartite: the lean1ed e lite who attend the opera do not wo1Ty about understanding the words, while the general pub lic, attending mostly musicals, rely on comprehending the play.

It is not uncommon for trailers and actual movies to be translated by different subtitl ers, therefore catchy quotes from the film, naturally identical in the tra iler and the actual release, may be different in the respective subtitled versions. Characterising Audiovisual Translation 45 This example illustrates a hotly debated issue in translation studies, viz. the role and relative freedom of the translator. Ideally, a translation is meant to create a target language experience that is equivalent to the source text experience.

Thus the commercial itself promotes a product, while the disclaimer warns against using it. Culture-specificity may play a role across all the semiotic dimensions, though its impact will certainly vary. making, concluding, on the basis of research among international students, that though there 111ay be superficial differences between colour perception across particular cultures, our instinctive reaction to primary colours is largely the same. Diaz-Cintas and Remael (2007:46) warn against situations where a linguistic sign refers to an iconographic sign that the source and target culture do not share.

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Areas and Methods of Audiovisual Translation Research by Lukasz Bogucki

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